So you’ve got a great creative product and everyone says, “you’ve got to get your creative, artistic butt online!” Problem is, you don’t really know much about getting it there. You’re not a techie, and like laws and sausages, you’d rather not learn about the process-web marketing isn’t you’re business anyway. This is why many online aspirants and creative types are turning to outsourcing to move their wares to Web.
One company that’s gaining ground in this arena is Amplifier.com, a company that helps “creative people sell their stuff.” And web-professionals can take a cue from them.
The concept is exactly right. Many creatives know nothing about e-marketing, web design, or how to get their message out to a greater audience.
Amplifier.com provides that link to ever-vital web presence by building and maintaining online stores, designing websites and merchandise, managing shipping, providing a customer service call center, managing distribution, and furnishing reports to clients. They boast clients like the band Los Lonely Boys, Two Birds Film, and Troublemaker Publishing.
“Usually with outsourcing, I’ve had to accept that things won’t get done with the same precision, care and strategic thinking as I would expect doing it myself. But Amplifier is all about getting it done right,” says Peter Schwartz, manager of the Grammy award winning Texas Swing band, Asleep at the Wheel.
They have dramatically improved service to our fans while reducing the workload for me and my staff… and since signing up with Amplifier, Asleep At the Wheel has doubled our merchandise sales.”
Whether you’re a painter who’s just finished a book on Native American rock art or an e-marketer with the know-how but without the clients, this is a match made in cyberspace heaven.
