EBay has entered the crowded social networking space with an ecommerce twist it calls eBay Neighborhoods. These neighborhoods enable people to connect with others who share their passions for certain products or topics.
EBay Creates Social Networking Neighborhoods
EBay was recommended the following neighborhoods on its eBay Neighborhoods portal page:
Coffee Lovers
50 members
Jewelry
14 members
Foodies
14 members
Apple iPhone
12 members
EBay Neighborhoods enable eBay members to write product reviews, make comments and add photos. The idea is to create a social environment making purchasers feel much more confident in their bids. It also far surpasses the text based discussion forums which are currently the most popular way to discuss products at eBay.
“People who are passionate about certain brands, trends, celebrities or products have been discovering and trading with one another for years,” said Jamie Iannone, an eBay vice president in charge of buyer experience. “Neighborhoods makes this even easier.”
