One of the easiest ways to promote your business or website is through promotional items. It’s an inexpensive way to get the word out.
Baseball caps, t-shirts, even bumper stickers are great ways to get your ad out and about.
Imagine all the people you see in a day. If you had your web address prominently displayed on t-shirt or baseball cap, each person who passed you that day would be reading the name of your business. Whether they realized it or not.
I have done that on the subways in New York City. Imagine the thousands of people a day who saw my web address right on my shirt. A captive audience.
Also, all the people on the streets of New York read the shirt as I walked along.
If you gave out shirts or caps to friends, customers or family members, each person wearing the item will be advertising your business.
Recently I received a promotional pen and on the pen was a web address and a code to receive 15% off any purchase on the advertised site. That’s a great idea for new and returning customers.
The pen was in reality turned into a 15% off coupon. That’s a great way to attract visitors to your website.
One realtor I know has the web address of his many listings on a pen. Each time someone accesses the URL address, they see what new listings he is offering. The pens get around (no one throws out pens, they just seem to magically circulate), so many people see his ad on the pens.
One car insurance salesman uses t-shirts to offer free quotes. He says the ad on the shirt does the trick.
Promotional items do work. Whether you are wearing the item or giving it out as a gift, your ad will circulate and be seen.
Prices start very low and for pennies you can be promoting your business like the pros.
Tom Falco is editor of XpectMore.com Marketing eZine and also owns: http://www.TheDiscountPrinter.com To subscribe to XpectMore.com Marketing eZine mailto:ezine@xpectmore.com put “subscribe” in the subject line or visit: http://www.XpectMore.com
