Google bought YouTube, but is struggling with ironing out ad revenue shares and advertising. What is the easiest way for Google to fix these issues? Integrate YouTube and Google Video directly into Google’s search results.
Using what legal loopholes they may and something they call universal search, you can now listen to music videos directly from Google.com search results. This creates a marketplace that many businesses will need to be in to stay relevant, destroys a whole vertical of web spam, AND allows Google to monetize the organic search results (via YouTube).
If you think video is a passing fad you bet wrong, but if you are doing it you are best off branding your videos to be associated with your domain name and uploading them to YouTube. Eli offered tips on how to make $1,000 a month re-purposing video, but now the number is more like $20,000.
Sure Google has done many YouTube users wrong, but if you need exposure, Google turned back the clock on SEO. Top ranking have never been easier. All you need to succeed is to format your content in video and upload it to YouTube.
Tim O’Reilly compares Google and Amazon to offline companies:
If Google or Amazon were your bank or credit card, they’d let you know which merchants had the best prices for the same products, so you’d be a smarter shopper next time. They’d let merchants know what products were popular with people who also bought related products. They’d help merchants stock the right products by zip code. They’d let you know when you were spending more on dining out than you have set in your family budget. They’d let you know when you were approaching your credit limit, with a real-time fuel gauge, not just a “Sorry, your card has been declined.”
Universal search mixes videos and news in the organic search results and recommends other verticals at the top of the search results. And Google is testing a broader array of layouts.
By making search richer you have less reason to leave Google. Google started with targeted text ads, but it is even better if they can combine their targeting with trusted brands and offers while making their ads look like a useful piece of content in any format.
