EA Sports has launched EA Sports Link, which extends their online sports fan community to mobile phones. Sports fans will be able to learn about EA Sports games as well as read the latest gaming and sports news. The service is currently available on the Cingular Wireless network but the company has plans to branch out to other carriers in the coming months.
“Sports fans hunger for sports info, stats and news 24/7. With EA SPORTS Link, these fans are always just one button away from their favorite team’s scores, updates, news and games. By creating a singular, feature-packed destination for digital sports content, this groundbreaking service is going to change the way people experience sports and mobile sports content,” said Michael Marchetti, VP and Chief Operating Officer at EA Mobile. “We believe that the mobile phone is a perfect platform on which to build sports-themed services and provide content for the ever-growing community of EA SPORTS fans.”
The EA Sports Link has two components: Catalog content and RSS news feeder. The Catalog content features device-specific material such as games, ring tones, alert tones and wallpapers. Registered users can access these after browsing through the franchise page or the content categories section of the catalog. The catalog will refresh to provide the user with updated content.
The RSS feeder provides updates on sports and gaming related news, keeping sports fans informed with the latest headlines. Users can choose their feed, set updates to refresh hourly, daily, or weekly, or they can shut the feed off.
