DoubleClick Unveils SiteAdvance 3.0

Today DoubleClick, online marketing and advertising provider, launched SiteAdvanceSM 3.0, an updated version of its web analytics solution. The new version of SiteAdvance features a new user interface, an executive dashboard feature, an ad hoc query tool with customized reporting and new conversion metrics for traffic driving reports.

“SiteAdvance has made incredible progress in the market since its inception in June 2002, by growing an impressive client base of blue chip retailers and marketers, providing industry benchmarks for web site performance, integrating the product with email and ad serving for remarketing opportunities, and now, enhancing the solution’s core features and functionalities,” said Court Cunningham, Senior Vice President, Marketing Automation, DoubleClick. “We’re focusing considerable investment to meet the needs of our clients and prospective clients, and we’re delighted to roll out these important product updates that give greater flexibility to the users. We plan to roll out two more major releases between now and the spring of 2005.”

SiteAdvance is a hosted, website measurement and analysis solution designed for online marketers. It enables business decision-makers to understand the interaction between marketing programs, site traffic and online conversions, and provides actionable information to users to help them improve their online goals.

New User Interface
Modifications to the font size and overall color scheme allow for easier use of SiteAdvance.

Executive Dashboard
The new Executive Dashboard functionality can be used to configure and share reports across an organization, including different KPIs (Key Performance Indicators) that are relevant to a particular team of users.

Query Tool
The Query Tool allows users to configure their own reports and queries on the fly in an ad hoc environment, and save those reports for future use. Now, marketers can select the data they’re most interested in seeing, from basic site statistics to in-depth customer and conversion information, and can also specify timeframe, sorting and filtering.

Additional Conversion Metrics for Traffic Driving Reports
SiteAdvance now includes reporting on conversions and revenue generated from search engine keywords and referring URLs.

Jeremy Muncy is a staff writer for www.murdok.org