Strictly speaking, this alliance only involves two online marketing companies, but you know that, somewhere back there, Google’s watching. It’s Google’s pal DoubleClick that’s involved, you see; the other party in this technology partnership is called Pepperjam.
Details about the deal are slim. According to a press release, “Pepperjam … has selected DoubleClick’s integrated DART platform to meet the digital marketing needs of Pepperjam and its clients.”
And that’s all good and well, but it may leave some of you wondering what, exactly Pepperjam is. The job of describing – or at least giving you an idea of – the company may be best left to Jason Bigler, DoubleClick’s vice president of product management. “Pepperjam is growing tremendously, adding new clients each week and we are thrilled that they have decided to streamline their ad management with DoubleClick,” said Bigler in a statement.
He went on to describe Pepperjam’s work as a series of “world-class advertising campaigns that produce great results and allow Pepperjam to achieve operational excellence.”
DoubleClick and Pepperjam should be able work together – and hopefully achieve still more of that “operational excellence” – without upsetting any of the FTC powers-that-be. On Pepperjam’s blog, Kris Jones, the CEO and president of the company, writes, “Truth is we’ve been in negotiations with Doubleclick dating back before Google’s $3.1 Billion acquisition.”
There’s been no word from the Googleplex, but, if Google was unaware of these dealings, that information had to come as good news. I’m sure the search engine giant doesn’t, on the whole, mind the deal between DoubleClick and Pepperjam, either.
