A nice A-list circular post about how Audible has missed the target on it’s Podcast announcement, and what the PR should be.
To me, though, this is funny – isn’t public relations about, well, the public? I asked it last October, but I’ll ask again.
The whole thing is over media relations – that dreaded mainstream media – and blogger relations (step-child of media relations?), and how both are different audiences, and have differenct reactions.
But, so much for actually doing any P in that assessment. Media relations, and it’s step-sibling blogger relations ignore the greater public relations.
You think the general public cares about this issue? The product is geared to advertising agencies, who are looking for a simple measurement tool for Podcasts. Podcasters, who have an interest in this, are upset about the .AA format, and it has been mishandled in that community.
But, forget the public … they just don’t matter. And, likely do not care about this issue.
As for how Audible has handled or mishandled this whole scenario – it really comes down to which audience they are reaching. But, then again, let’s remember that the blogosphere is a happy, positive place and Forbes was wrong.
Jeremy Pepper is the CEO and founder of POP! Public Relations, a public relations firm based in Arizona, USA.
He authors the popular Musings from POP! Public Relations blog which offers Jeremy’s opinions and views – on public relations, publicity and other things.
