Do I have any specific thoughts about selling when times are tough? Well, if you are to achieve high levels of success in selling, you must be able to get positive results even while circumstances are negative. In just about every area of selling, the field will over populate in boom times and thin out in tough times.
The real estate industry is a classic example of this. Yet some people stay in the industry year after year, regardless of peaks and troughs.
The consistently high performer will get results no matter the circumstances. Most of the time it comes down to attitude. Some people look for circumstances in a victimized kind of way. They need to justify their poor results. They celebrate their good days, but in the down times, they have their ‘safety net’ of excuses ready. What they are doing, is giving negative thinking a lot of power. They spend precious energy and time dreaming up and focusing on their reasons why something won’t or didn’t work.
Any time you offer your subconscious a choice between two goals; one negative and one positive, you risk it taking on the negative one. Which one do you give the most focus to?
The exceptional achiever deliberately ignores talk about recessions, wars, the miserable state of affairs in the world. They play down difficulties in their own lives. They try not to focus on doom and gloom or any other subject that they feel may detract from their ultimate success.
These high achievers steer clear of the melodramas of life and concentrate their efforts instead, on matters far more worthy of their precious time and energy. Their ‘batting average’ matters more and it’s here where their focus lies.
I believe the biggest obstacle to successful selling, occurs in your own mind.
This is why some salespeople take it personally when a customer won’t buy. They see the refusal to buy as being a personal ‘rejection’. Quite simply, in selling, if you constantly feel rejected you cannot achieve exceptional results.
It is also my belief that the number one reason for mediocrity in selling, is that three letter word – EGO! A falsely inflated ego is a vulnerable, fragile thing.
If you are the type of person who takes “No” as a personal affront to your very worth, selling will be an exquisitely painful process for you. The fact is most people, sensitive or not, will avoid pain at all costs. It’s easy to become a master avoider and procrastinator.
If you cannot confront and take steps to resolve the emotional issues that keep you prisoner and sabotage your success, then no amount of sales training will change your results for the better. Many people have wonderful people skills and are natural persuaders, but as long as they continue to equate their self-worth with whether or not anybody wants to buy their products, they will set themselves up for a fall.
When someone does not accept an offer I make to them, I know it has nothing to do with me as a person. I therefore don’t become emotional about it… and neither should you.
Noel Peebles, Market Leaders Limited. Get Your 100% FREE mini-course “17 Powerful Secrets That Have Made Business Owners Into Millionaires.” 100% FREE! Simply send a blank email to instantsellbusiness@ReportsNetwork.com
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