At the bottom of Dell Computers‘ home page, there’s a pull-down menu you can use to load a version of the home page in the language of your country.
It’s a pretty comprehensive list, and it got a bit longer recently with the addition of Second Life, nestled between Saudi Arabia and Senegal.
Select Second Life from the list and you’ll find yourself on a special Dell/SL page featuring information on how to join SL and get to Dell Island, along with a teleport for existing residents.
Dell recently launched Dell Island with an in-world press conference. The locale includes stations where visitors can configure Dell computers. While some companies make a big deal about their entry into SL, it appears Dell views it as just another place for the company to have a presence. I hesitate to make any “first” claims regarding SL (based on hard-earned experience), but it’s definitely the first time I’ve seen a company add SL to the location list on its primary website.
Hat tip to Dell’s Laura Thomas, who points to the move as a sign of Dell’s commitment to integrate its SL presence with its real-life business.
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Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
As a professional communicator, Shel also writes the blog a shel of my former self.
