More than 8 out of 10 shoppers will be looking for discounts on Cyber Monday and 69 percent will be searching for free online shipping according to a survey by Shopzilla.
More than half (53%) of consumers will be looking online for one- day promotions and 32 percent will searching for buy-one-get -one- free promotions.
Even those who are browsers are using Cyber Monday to go online to find web promotions and savings. Fifty-one percent say they will go online to checkout deals, and 21 percent will comparison shop.
Retailers have been successful in getting the word out about their Cyber Monday promotions. The majority (76%) of consumers learn about Cyber Monday deals via the Internet, with 48 percent of online shoppers hearing about Cyber Monday deals from emails and 13 percent learn about deals from the news.
Cyber Monday sites that aggregate deals such as cybermonday.com and gottadeal.com are also popular with consumers, more than 78 percent say they find aggregator sites very helpful.
Because of all the promotions on Cyber Monday in the past, 45 percent of consumers say they prefer Cyber Monday over Black Friday and only 10 percent prefer Black Friday.
According to the survey the majority (83.7%) of retailers will have special promotions for CyberMonday, up from 72.2 percent last year. The most popular promotions are likely to be specific deals (38.8%), email campaigns (32.7%), and one-day sales (24.5%). Additionally, close to a quarter of retailers (22.5%) will offer free shipping on all purchases.
