I have included two of my own redesigns of Crawford House Collectibles in my review.
http://jetstream-technologies.com/crawford.html and http://jetstream-technologies.com/crawtest.html
Has good meta tag info using the keywords – gifts collectibles novelties. A Google search using these three words turned up 216,000 pages, witch is a lot better than the million plus for the other key words I tried. This site could actually get listed somewhere near the top using these keywords. There is hope. This is all that should be in the title, these three words.
My own site redesign of crawford is simple, fun and cute, a touch elegant, and tasteful, but it has not been refined or completed, this is just an example of what I like in a web page.
The sites own title keywords as typed into google turned up zero pages, not good.
Okay, we got the metatags fixed and looking good.
At the time I am writing this I may do more work on my example redesigns , so what I write here may a little off.
Crawford’s own background design is, how do I phrase this, a texture better off in the garbage can. The other graphic navigation gifs on the page, in the garbage they go to.
My redesign site of crawford uses my own coded navigation system, and puts the information needed and where it is needed, there now, not two page loads later.
Crawford’s own design, has the text, global wholesale distributor, well, who cares, I just want an adorable product to buy, don’t tell me about your global problems.
It also has the phrase, new exciting shopping experience . Well, again, I am not interested in very lame sales copy, I just want an adorable gift for my home or something to prime the pump for my girlfriend, don’t tell me about your exciting shopping problems, I have enough problems of my own.
Next comes the phrase, super low wholesale prices , do you think I just fell off the boat. We both know your prices are at least high enough to make a reasonable profit, and again, don’t tell me about your super low price problems.
I don’t buy garbage. I buy quality, I buy performance, I buy adorable, I buy cute, but I don’t buy garbage.
Don’t try to sell me garbage.
I looked at two sites in your area of sales.
Red envelope.com and some other site that turned up on a google search.
Red has a few nice products and an overly designed web site.
Do people who design data base web sites think they’re clever, this sort of thing is needless, senseless and generally useless, I am not interested in ” as slow as possible ” , .asp web pages, if your going to bother me with this stuff, throw your old windows server away and get the new one or serve your data base pages on apache software or the equivalent.
The other site had a few nice products, but mostly garbage, and a poorly designed web site, ugly.
Do you get the picture, I want good adorable products and a web site that does not bother me with ugly on one hand or useless semi-malicious programming code on the other.
Crawford’s own asp pages loaded fast enough that this is not really a problem.
Register, why in a cold day in the lower regions would I do this, do not bother me with this crap, if you want to send me a newsletter and I like your site , just put a tiny little form box for my email address some where on the page.
Don’t ask for my address and don’t ask me to register. I did my time in the army.
I don’t want a free catalog, remember, I’m shopping online.
My redesign site allows all http link calls to perform there stuff on the same page.
This means, everything is available on the same page, through div tag calls or http calls in a frame, someone sees a link they like on the page, click, and it’s there, it’s there now, not three pages later.
Do not put pictures of credit cards on your page, this is bad form or feng shui. I see these things and it makes me want to go somewhere else.
Do not tell me to shop, save or enjoy, I’ll decide for myself if I want to shop, save or enjoy. Don’t bother me.
Don’t ask me to contact you for additional discounts, I’m not looking for discount garbage, just cute adorable or necessary products.
There are only two things on the crawford page that make any sense, the enter store button and the welcome gif.
Let’s see what’s in the store.
The product page has about fifty seven products listed, none of the links work.
Nothing to buy.
The catalog is supposed to contain over three hundred pages and thousands of products.
All of these products should be available online, and could be almost in an instant with an image in a frame call and a text div tag call, both occurring from one click on a link. I could call ten separate div text boxes and one uncached image in one click of the mouse.
The catalog is not online and crawford wants me send them ten bucks for one, get real.
All products should be online, not from a search box, although this is fine as a last resort, but from instantly available div text box menu’s.
As simple as my crawford site redesign is, it is capable of doing all these things, right now and fast.
Apparently crawford has not sold anything, so they gave up on the site.
A perfect method for attaining failure.
Crawford needs good products to sell, this is imperative.
Free shipping and free gift wrapping is a must.
The smallest and fastest credit card processing possible is needed.
A massive email campaign may be needed to market this site, I get twenty unwanted emails in my hotmail a day, one more is not going to hurt, and I read most of it because I want to learn from people.
The keywords in the meta tag on my site redesign may get you close to the top in google, its possible.
A paid inclusion in inktomi is a possibility to look at.
Using wordtracker, it was determined that a separate page optimized for each of these key words is needed also, mothers day gifts, wedding decorations, cake decorations, party decorations, wholesale candles,
candle making, mother’s day gifts, anniversary gifts, this could be a big traffic booster as each of these keywords has little competition and about thirty searches a day.
My own crawford site redesign requires a standard html linked site map as well.
Jetstream Technologies
http://jetstream-technologies.com/free-diet-plans.html
Jeff Johnson
Peer reviewers volunteer their time and effort to help other site owners with their websites. Please take time to visit this reviewer’s site and say that you think what they’re doing is valuable to the web business community. If you’d like your site reviewed, send an email to editors@https://murdok.org.
