Do they trust your emails and articles? Media Post’s Email Insider newsletter has an excellent article today on how your content strategy can affect your sender reputation.
While this may seem like a really obvious Duh! type statement, just take a look at your own email campaigns. What is your open rate? Could it be improved? Have you ever sat down and prepared a solid content strategy? Or do you create articles on the spur of the moment?
And it doesn’t only apply to email. It applies equally to RSS feeds. Sending out out email campaigns or setting up RSS feeds is not rocket science today – with turn key content syndication solutions like PRESSfeed, so you can create and publish RSS feeds quickly and easily.
It’s not the ethod of delivery that takes thought – it’s the content. Will it grab their interest and attention. will the keep opening those emails? will they subscribe to the feed? Is your content thought provoking/useful data?
Would you continue to read stuff that had no value?
Time is of the essence today. News mastering and content aggregation/packaging finds an audience precisely because we suffer from information overload. We need good sources of information delivered in a way that’s easy to receive, scan and digest.
We live in an attention economy. Getting and keeping the attention of your audience is the prize.
And the way you do that is to develop a content strategy that really meets their needs.
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Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.
