Verizon and Yahoo are partnering to deliver a co-branded broadband offering to subscribers to Verizon Online’s DSL and new fiber-based FiOS services.
“Our unique ability to now offer customers their choice of portal options from first-class partners like Yahoo! gives Verizon a real competitive edge over offerings from other broadband companies,” said Bob Ingalls, President of Verizon’s Retail Markets organization. “Broadband users looking for more value and a superior online experience will come to Verizon because they know they can count on us to deliver innovative services like the new Verizon Yahoo! product.”
This new co-branded service will be offered, at no additional charge, to Verizon consumer broadband subscribers. Beginning this summer, customers will have the choice of Yahoo! in addition to the portal service Verizon offers today, and Verizon’s existing base of subscribers will have the option to switch to the Verizon Yahoo! service. The companies will gear-up aggressive marketing campaigns on the Yahoo! network as well as through Verizon advertising, designed to attract new customers directly to the co-branded offering. Through this alliance, Verizon and Yahoo! expect to help increase broadband demand, as well as win converts from cable broadband access.
Yahoo COO Dan Rosensweig said, “Yahoo!’s relationship with Verizon gives us a prime opportunity to deliver to the millions of broadband customers in Verizon’s territory what they want — when they want it, how they want it, and where they want it. We believe that together, Yahoo! and Verizon can provide the leading broadband experience on the Web.”
The deal represents a win-win for both companies, with Yahoo! receiving monthly per-subscriber fees. Verizon Online will share in revenues from premium services subscriptions, searches and advertising.
The alliance announced today builds upon an existing relationship to offer a range of Yahoo!’s leading services to Verizon Wireless’ more than 40 million subscribers. Verizon and Yahoo! have also agreed to continue to look for additional partnering opportunities outside the co-branded broadband services agreement announced today.
In addition to customized Yahoo! products and services optimized for broadband, customers will benefit from a “single sign-in” so that subscribers only need one user name and password.
The service will include Yahoo!’s leading tools and services including: a powerful customized browsing environment; a personalized homepage with access to more than 150,000 content sources from across the web; award-winning e-mail with industry-leading Spam protection and 2 gigabytes of storage and continued access to Verizon Online e-mail accounts; a full suite of safety and security tools including award-winning parental controls; a suite of digital photos tools including unlimited storage, and access to high resolution downloads; a premium level customizable radio station; access to the Web’s largest catalogue of music videos, streaming at higher bit rates; premium broadband content; and much more.
Murdok | Breaking eBusiness News
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