First HP did it, now Cisco Systems has issued a Social Media Press Release. Not only is the release on the News@Cisco site, but it’s been distributed as a MarketWire press release (shown here picked up by CNN/Money—interestingly without the videos, but links to them instead).
Just to display the value of social media releases, I’ve simply copied the embed code of the YouTube video directly from the release in order to present it here in this post.
https://www.youtube.com/watch?v=qUtGU9AmVmgWhat could be simpler—both to do and to understand? That is, people who report and blog about such issues can easily move bits and bobs from the social media release to their own blogs and publications. Why people are opposed to this simply baffles me.
The Cisco release hits most of the right notes with news highlights and facts, tags and keywords, links, quotes, multimedia, contact information, an RSS feed for all company news, a trackback URL and a link to the traditional version of the release. (Evidently, it wasn’t too time-consuming to produce both.) A purpose-build del.icio.us page would have been a nice addition, but overall, a very nice bit of work from Cisco Systems.
I’ll be back with a update after tracking uptake of the release. Hat tip to Luke Armour.
