X Change is getting close, and I just wanted to post an update with some final speaker additions and I thought I’d also include the Huddle line-up.
We’ve rounded off the speaker list with some great final additions. Since my last post on X Change, we added Rand Schulman of Unica, Anil Batra (formerly of Zaaz) now of ZeroDash1, Clint Ivy from Visual Sciences and Judah Phillips from Reed.
Rand is something of a legend in web analytics – and, if you’ve met him, you’ll realize he’s perfect for the Huddle format. He’s going to be doing two Huddles: one on the Convergence of Online-Offline Marketing and another on Advertising vs. Direct Response Marketing. These should be a both a lot of fun AND really amazing.
Regular readers of my blog know that I had a fairly sharp run-in not too long ago with Anil Batra – over how seriously to take cookie deletion issues. I still think Anil was wrong on that one. But that doesn’t mean I don’t have lots of respect for his Blog, his work and his point-of-view. Anil is going to be huddling on Practical Approaches to Online Campaign Measurement and on Behavioral Targeting. Both topics are very germane to most of our clients and should be very interesting indeed.
Clint Ivy’s work is heavily focused on reporting – and helping people do a better and more sustainable job it. Clint read my original Huddle description (based on our conversation) and described it as too technobabbly – that’s Clint – he’s totally down to earth and I expect his Huddle to be similarly grounded in the real world. Here’s HIS topic description: “Uncovering the best practices for creating reports that work for you instead of reports that make you work. This huddle focuses on putting Excel to work. How can Excel be used to create informative, impactful and easily repeatable reports that empower the analyst to spend more time doing other parts of their jobs?”
Judah Phillips is the last of our final additions. He’s going to be huddling on “Deploying Measurement Systems across the Globally Distributed Enterprise,” which is both central for many of our clients and uniquely based on his real-world experience at Reed. I’m really looking forward to talking with Judah and sharing experiences at X Change.
Finally, Matt Belkin isn’t a new speaker but he’s added two Huddles to his list – which is almost as good. In addition to a Huddle on Increasing ROI with Advanced Visitor Segmentation (not just for Omniture folks – he says this won’t be tool focused), he’s going to be huddling on “Multi-channel Optimization: Effective integration of online and offline channels” and “Optimization: Shifting from Manual to Automatic Actions.” Very cool.
I could go on about X Change (okay I probably will again), but I figured the most useful thing would be just to post the current Huddle line-up. So if you are available and thinking about attending, take a look and see what you think – September 21st is fast approaching and this might be a good time to register!
X Change Huddles
Enterprise Topics
Advertising vs. Direct Response Marketing
Rand Schulman
Building cooperation between IT and marketing in large organizations
Phil Kemelor
Building Web Analytics Process
Eric Peterson
Convergence of Online-Offline Marketing
Rand Schulman
Deploying measurement systems across the globally distributed enterprise
Judah Phillips
Focusing senior management on the business value of web analytics
Phil Kemelor
Multi-Channel Optimization: Effective Integration of online and offline channels
Matt Belkin
Understanding Consumer Attitudes on the Web
Joseph Carrabis
Deep Dive Analytics
Advanced Visitor Segmentation
Matt Belkin
Behavioral Targeting
Anil Batra
Best Practices for Attitudinal Research on the Web
Duff Anderson
Buying Online Media
Jimmy Hampton
Campaign Analysis: Going beyond conversion to Cost/Revenue
Jacques Warren
Customer and Web Behavioral Integration
Matt Jacobs
Determining KPIs without a consultant
Jacques Warren
Internal Search Measurement and Optimization
Olivier Silvestre
Measurement Outside the traditional Web Analytics Toolbox
June Dershewitz
Measuring Return on Engagement
Terry Cohen
Optimization: Shifting from Manual to Automatic Actions
Matt Belkin
Optimizing Main and Secondary Navigation on a Web Site
Olivier Silvestre
Persuasion Architecture and Functionalism
John Quarto-vonTivadar and Gary Angel
Practical Approach to Online Campaign Measurement
Anil Batra
Reports that Work Uncover the best practices for creating reports that work for you instead of reports that make you work.
Clint Ivy
Using Web Behavioral Data
Aaron Gray
WebTrends Tools
Aaron Gray
Social Media and SEM
AJAX and Search Engine Marketing
Paul Bruemmer
Measuring Blog Performance
Manoj Jasra
Measuring Engagement for Media Sites
Joseph Carrabis and Paul Legutko
Measuring Second Life and Other Social Media
Marshall Sponder and Jared Freedman
Universal Search – Implications
Paul Bruemmer
Using and Measuring Social Networking
Joseph Carrabis
To register, visit http://www.semphonic.com/conf
