Internet television service Joost and CBS have entered into an agreement where the television broadcaster will make its content available on the Joost platform. Content that will be featured on Joost include the popular CSI franchise, CBS Evening News, and CBS Sportsline.
CBS To Offer Content On Joost
The CBS partnership with Joost marks the first time that a major broadcast network has provided content to the Internet TV service.
“Joost combines best-in-class technology with superb video quality and a management team with a proven track record,” said Quincy Smith, President, and CBS Interactive.
“Partnering with Joost for the CBS Interactive Audience Network showcases our content and community on a service that allows for unique advertising opportunities and a delivery framework that maximizes cost efficiency.”
Viewers in the U.S. will be able to watch CBS channels and content, while select clips and full-length sports programming while be shown worldwide. Joost viewers will have access to CBS programming through a customizable platform with television viewing features, such as links that provide more information or related websites and plug-in applications, such as instant messaging, message boards, and news tickers.
Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition for Joost, said, “We are excited about partnering with CBS, as the premiere provider of top-notch content for television audiences. CBS came to Joost early on as the Joost platform is perfectly suited to high quality distribution of CBS’ franchise properties to online communities.”
“Through this partnership, CBS will make its highly rated television properties available for new and existing audiences by making its content accessible in a community-driven, interactive environment that complements existing distribution models.”
