CBS Mobile has partnered with Verizon Wireless to bring full-length episodes of the “Late Show with David Letterman” and “The Late Late Show with Craig Ferguson” to V Cast Video starting tomorrow.
CBS Mobile To Offer Content On Verizon
CBS is the first broadcast network to offer V Cast video subscribers full length on-demand programming. The late night programs will be commercial-free on V Cast video.
“While we continue to provide short clips of our shows, we’re seeing a growing demand for the availability of full-length, network-quality shows on video on demand mobile video,” said Cyriac Roeding, Executive Vice President, CBS Mobile, CBS Interactive.
“The ‘Late Show with David Letterman’ and ‘The Late Late Show with Craig Ferguson’ have become some of the most demanded shows in mobile and on the Internet so it only makes sense that we fulfill the consumer request and help grow the popularity of these franchises.”
Beginning Tuesday, each night’s full programming of the shows will be available in a series of video shorts so that viewers can watch for a few minutes or the whole program. Broadcasts of the programs will be available on V Cast after CBS does its original airing of the shows and will remain accessible until the next night’s broadcast replaces them.
“CBS continues to be a great, innovative partner and we’re looking forward to the success of these full-length programs on V Cast,” said Ryan Hughes, vice president of digital media programming for Verizon.
“By offering hit programs in their entirety through a series of shorter segments, we’re meeting our customers’ expectations about staying entertained and informed while on-the-go.”
