Spam: most of us dread it. But in the vast universe of unwanted emails, there’s a kind that can lead to genuine connections.
Not All Spammers Are Alike
When you think of spammers, your mind likely jumps to the notorious bulk emailers. These bulk emailers know you didn’t ask for their content, but they’re unbothered. They’re all about skirting rules, pocketing profits, and certainly don’t prioritize “customer service”.
However, there’s another kind of spam message we’ve all encountered. It goes something like:
“Hello! I saw your ad. I’m interested. But, by the way, I also have this great opportunity…”
This variety of spammer seems genuinely interested in your offer, but there’s always a pitch hidden within.
The Innocent Spammers
Yet, not every unsolicited email comes with ill intent. Enter the innocent spammers. They’re typically newcomers to the online world, blissfully unaware that their outreach might be considered spam.
You might receive something like:
“Hello! Found a new online money-making method. If interested, reply with ‘interested’ in the subject.”
The naivety is clear: direct, no fake addresses, and no elusive unsubscription options. Their innocence is evident to anyone familiar with online marketing. But instead of flagging them, this is the perfect opportunity for a teachable moment.
Turning Spam into A Teachable Moment
Most experienced internet users dismiss spam. Addressing every unsolicited message seems tedious, and reasoning with deceptive spammers feels fruitless.
However, for the innocents, consider a different approach. By guiding them on proper online etiquette, you not only educate but potentially gain an ally. With a gentle explanation, they might seek your expertise in the future, recognizing their initial approach wasn’t effective.
Online marketing has its unwritten rules. Being a mentor to someone can foster genuine relationships, proving that good can come out of even a spammy situation.
In the digital realm, as with life, what goes around indeed comes back around. So, before dismissing that next innocent spam message, consider turning it into a meaningful connection.
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