“What an ambitious article title” you say…
But what little things you learn here will clearly be beneficial, IF you have not utilise this method of email marketing before.
As an internet marketer or home business owner, It’s vital you know marketing is a process, not a one-time, “thank you and goodbye” effort.
Turn your prospects into profits by giving them quality information that they want. Follow-up to build the marketing process.
An easy way to do that? Try an ecourse!
What’s An eCourse?
An ecourse is simply what its name imply – an electronic course.
Subscribers receive the ecourse via a series of follow-up emails within a specific timeframe, like a week for instance.
Lesson one in day one, lesson two in day two, lesson three day three…you get the drift.
Ecourses are excellent internet tools – for yourself and your subscriber. It’s a natural extension of the ‘two step marketing’ approach which works very well, both online and off.
We’ll see why in a second…
Why An eCourse?
Three basic reasons WHY you should use ecourses as an integral part of your marketing and selling strategy…
1. Value-added : An ecourse is essentially a learning tool for the subscriber. It provides value in the form of a f’ree education to him or her, and this is a very real benefit.
2. Better Response : Subscribers opt-in to the ecourse because they want whatever they can learn from it.
They want, expect and desire your ecourse follow-up and email!
3. Better Conversion : ecourses are one of the best selling tool for the marketer. First, there’s a series of follow-up emails to help promote whatever products you’re offering.
Secondly there’s much less resistance in the prospect’s mind to your offers (provided that they are quality, helpful resources that is 🙂
Where To Get Your eCourse
Here’s the fastest way to set up your ecourse, short of writing your own.
Use ready-made ones, and make profits at the same time : ) let me explain…
There’re many affiliate programs that offer f’ree ecourses as part of their affiliate tools.
Find out from your favourite affiliate programowner if such ecourse promotional tools are available.
For instance, 2 excellent affiliate programs that I’m dedicated to provide a wide spectrum of marketing tools for their affiliates…
This include powerful ecourses in-built with YOUR own affiliate links to give away!
See this in real action by sending an email to –
“5 Simple Steps To An Internet Cashflow For Newbies” internetashflow@freeautobot.com
“Affiliate Masters Course” Become a high-earning Affiliate Champion! tamsewen@sitesell.net
Setting Up Your eCourse
After you have your ecourse ready, all you need to do is to set it up in an Autoresponder to deliver the ecourse instantly and automatically to those who request it.
Ecourses and autoresponders work hand in hand, much like butter and bread ; )
Here are 3 of different autoresponders available for your web marketing use:
http://www.FreeAutobot.com
http://www.SendFree.com
http://www.RealReply.com
Getting Subscribers To Your eCourse!
This is not as difficult as you may think…
You will get subscribers IF you’re giving quality ecourses, like those mentioned above.
Try out these 2 promotional techniques to help generate massive sign-ups to your ecourse.
1. Use an Attention-grabbing doorway page!
Create an attractive and compelling doorway page on your website promoting the ecourse.
Make use of powerful headlines, sub-headlines, benefits, images, etc. to encourage sign-ups.
Here’s one that’s simple but highly-effective : )
http://www.AllWebMarketing.com/cbcourse.htm
Promote your doorway page aggressively.
Make use of pop-up, pop-under, startpage exchanges, auto hits programs, search engines, etc!
2. Ezine Advertising
Ezine advertising can perform very well if done right!
Here, it is enough to place strategic ezine classified ads to pull in targeted subscribers.
You don’t need a solo ad for this, a top sponsor ad will do just fine.
Advertise your ecourse in the ads. Get them into your autoresponder to capture their emails for effective follow-up and profit building!
The above acts as a general introduction to ecourse marketing and why you should use them in your internet marketing plan.
To learn more about the topic, download our f’ree ebook “eCourse Power Pack!” for more powerful, proven tactics.
Click to start download here :
http://www.allwebmarketing.com/EPP.exe
Talk to you soon!
Ewen Chia is an expert information
publisher and marketer with a fiery
passion for creating unique quality content
fellow internet marketers can benefit from.
Visit his websites today:
http://WebsiteConversionSecrets.com
http://InstantMarketingSecrets.com
http://www.Marketing-Make-Money.com
