I am writing on BlogOn 2005 over at the AllBusiness PR Blog this week, and will be updating the posts here.
- Welcome to the conference – Seth Godin unveils Squidoo and discusses building a community and how corporates might want to do less, not try to do more.
- The Power of Communities – and how should/can you work with such online communities and blogs.
- How McDonald’s has implemented blogs – one question that I didn’t ask and hindsight should have is how is Al Golin or Golin/Harris involved.
- Marketing and Conversations – how marketing departments should be talking with, not talking to, customers.
- CBS and Crisis Communications – how CBS has had to deal with crisis, and they view bloggers.
Rudest moment of the conference? Steve Rubel asked Shel Israel to explain the PR people will become waiters/waitresses article in the blog. I had interviewed Israel, and he seems like a nice guy even if we disagree on things, and his comment is actually … Personally, we think many of them may find their futures in the restaurant service industry and the world may be a better place for it, even if the restaurant industry is not.
Not much better, but okay. However, when someone from Porter Novelli asked a question, and introduced herself, Rubel said “oh, a future waitress.”
Like I have said before – nice of people to defend the industry. From one supposed future waiter to another one (or likely to a busboy) thanks for the inappropriate snide comment, doyen.
Jeremy Pepper is the CEO and founder of POP! Public Relations, a public relations firm based in Arizona, USA.
He authors the popular Musings from POP! Public Relations blog which offers Jeremy’s opinions and views – on public relations, publicity and other things.
