Infoworld has written an article on a comprehensive package on the use of blogs/wikis in internal communications as well as for corporate communications/PR.
Platforms reviewed include JotSpot, Socialtext and Moveable Type. The package is rich with good information.
Here’s a summary of the article’s best practices. Note how they suggest to plan for leaks. Intel learned this the hard way. Also notice how they encourage companies to support popular bottom-up corporate bloggers. Microsoft clearly is doing this.
Cut this out and stick it on your company’s break room bulletin board next to your favorite EEOC document.
Source: Enterprise collaboration with blogs and wikis
Added by Murdok editor … the article concludes with:
Bluebill’s Gilbane believes that enterprise wikis will soon become more like blogs, with permission-based features that allow greater control over posted content.
“The more useful a wiki is to the enterprise, the more you need some sort of control over who can edit and add content,” Gilbane says. “You need to define the fine line between collaboration and a complete free-for-all or it can become a real mess. That said, we’ve had a difficult time finding a skeptic to include in our upcoming panel on enterprise use of wikis and blogs — everyone we speak to is very enthusiastic about the benefits of this technology.”
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
