Because a successful video search presence places most, if not all, of its hopes on a comprehensive search index, partnerships and agreements that can increase searchable content are vitally important.
Such is the approach being used by blinkx.tv who just announced a partnership with IFilm, which allows blinkx.tv to have access to IFilm’s stable of movies and videos. According to a press release announcing the partnership, blinkx users will be able to search and view IFilm’s content, which includes movies, short films, TV clips, video-game trailers, music videos, action sports as well as IFilm’s Viral Videos collection.
This partnership ensures blinkx will have one of the most comprehensive video search presences in the search market. Because Google is playing catch-up with their video search efforts, the area is ripe for one of their competitor entities to grab the video search king designation. Considering the state of video search in the eyes of the general public, this puts blinkx.tv and Yahoo Video Search at the forefront.
Both offer playable videos in their query results, but where Yahoo populates the majority of their video index with their search spider, blinkx relies on partnerships and such to populate theirs. These differing approaches to index population mean users will have different experiences using each engine.
Much like text-based searches, Yahoo’s video results are a bit more random, whereas because of their multiple partnerships and differing methods of indexing, blinkx offers a perhaps smaller, but more refined and targeted index. The blinkx/IFilm agreement will only increase and improve upon the user experience.
Speaking of the partnership, Suranga Chandratillake, co-founder and CTO of blinkx had these thoughts, “IFILM is a fantastic destination to find of the best video entertainment; from music to television to the big screen. They supply their visitors with everything from the hilarious to the touching, as well as, of course, the hottest new music. blinkx is focused on making multi-media content extensively available to our users, and we’re delighted to have IFILM join our growing list of content partners.”
Chris Richardson is a search engine writer and editor for Murdok. Visit Murdok for the latest search news.
