I think it’s safe to say that the initial boost from the Bing launch is pretty much over, but as that pricey marketing campaign continues to run on televisions around the country, the number of unique Bing visitors (according to Compete) is rising steadily.
In only a month’s time, Bing managed to jump up to more unique visitors than Digg, Twitter and CNN, as Mashable points out. Not bad considering it’s only a month old and Twitter has been building its hype for a couple years.
However, you have to keep in mind that Live.com did already have some users, and that it’s unique visitors were already well over those of Twitter. Live.com of course began redirecting to Bing when it launched.
Compete’s data actually still shows Live.com as having more unique visitors, so apparently there are enough people out there still going to Live.com instead of Bing.com to make you wonder how effective this marketing really has been so far (though as Mashable notes, Microsoft does have other services, like hotmail, still running on the Live domain).
The Live.com and Bing.com lines are clearly well on their way to intersecting, but if Compete’s numbers are accurate (as of 06/20 at least), Bing still has a bit to go just to get back to Live.com numbers. Where it goes from there will be where things really get interesting. Will that Bing line continue to rise so steadily?
