Hitwise is sharing some information about how well Bing Shopping is doing. They have compared its performance from the week ending June 6th, just after its launch to its performance for the week ending August 8.
In that time, Bing Shopping has increased by 169%, according to the information supplied by Heather Dougherty of Hitwise. Bing Shopping entered the firm’s category of Comparison Shopping Tools at number 8, with 4% of visits within the category. Last week, it reached 4th place with 11%.
“Nearly 30% of the traffic to Bing Shopping was referred from Bing (18.32%) and MSN (11.34%) last week,” explains Dougherty. “Of the visitors to Bing Shopping referred from Bing, 66.81% were new visitors to the website (have not visited in the past 30 days) and 49.88% from MSN were new. Additionally, 5.86% of visitors were from Google (75.01% new) and another 3.54% were from Yahoo! Search (68.41% new).”
Amazon, eBay, and Buy.com were the most visited retailers following Bing Shopping. Here’s Hitwise’s look at the upstream and downstream clicks:
This week, Bing began its “double saving” days, which allow Bing users to get twice the amount of money back as they usually do in the cashback program, until the end of the month (unless Microsoft decides to cut it off early).
