The BBC moves in mysterious ways regarding blogs, it often seems to me. Earlier this week, one of the BBC’s UK domestic radio stations…
…Radio Five Live, introduced a blog on the Up All Night radio show website.
It’s called the Technology Blog with the strapline “Keep up with the latest gadgets, games and gizmos.” It has no trackback capability, however, and to comment you have to send an email (through a form).
It does have an RSS feed (good move), but the link to it isn’t anywhere visible on the site and it’s not auto-discoverable according to FeedDemon which couldn’t find it. However, the live bookmark feature in Firefox did: http://www.bbc.co.uk/fivelive/technology/blog/rss.xml
It’s really great that the BCC website overall has readily embraced so much of new media channels like RSS – the BBC News site, for instance, lists 17 feeds you can subscribe to.
Yet when it comes to blogs, they don’t seem to do it properly. No, this isn’t a rigid view on the standard definition of a blog. It’s more about if you’re going to introduce a blog, why not do it properly so as to make it as easy as possible for visitors to engage in conversations and connect to what you have to say?
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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: NevilleHobson.com.
