Warner Bros and AOL officially opened up In2TV, and have a variety of classic programming available to their online viewers.
In2TV has Pinky and the Brain!
“What are we going to do tonight Brain?”
“The same thing we do every night – try and take over the world!”
We had to get that out of the way first.
AOL announced the launch of In2TV today, calling it the first broadband television network. They plan to commemorate the debut with an event in Beverly Hills tonight, featuring several actors from the classic series being replayed, and the bestowing of the first In2TV Influencer award to Freddie Prinze, Jr, on behalf of his father’s legacy as a groundbreaking Latino actor.
Six channels themed along genre lines offer a variety of programs, from comedy to drama. Two more channels have been planned for a summer release. A few geek favorites appear in the list of programs: Babylon 5, The Adventures of Brisco County, Jr., and of course the two white mice mentioned earlier.
“In2TV is another important milestone in the evolution of video on the Web, and is one more way that we are making AOL.com the best destination for video online,” Kevin Conroy, Executive Vice President, AOL Media Networks, said in a statement.
The episodes will appear in a full-screen view, using AOL’s Hi-Q video format. AOL said this will deliver DVD-quality imagery, and that the episodes can be found through AOL’s Video Search engine.
On the advertising side, AOL can offer advertisers inventory for commercials, banner ads, and sponsorships of various episodes. AOL plans to keep the ads to about one or two minutes per 30 minute episode, compared to the television model of eight minutes per thirty.
Other content planned for In2TV includes short-form videos and programming themes, and its In2Active TV feature with trivia quizzes and games that run concurrently with the broadcast of certain episodes.
Perhaps the Pinky and the Brain episodes will include the one with this wonderful exchange between the characters:
“Are you pondering what I’m pondering, Pinky?”
“I think so, Brain, but calling it pu-pu platter? Huh, what were they thinking?”
—
Tag: | document.write(“Email Murdok here.”)
Drag this 
Add to document.write(“Del.icio.us”) | DiggThis | Yahoo! My Web
David Utter is a staff writer for Murdok covering technology and business.
