Friday, September 20, 2024

AOL Gets Top-Five Unique Visitors for Many Sites

Since its launch in January, Murdok has regularly followed the growth of AOL’s MeidaGlow business unit, which has seen record growth with each month.

Bill Wilson MediaGlow
Bill Wilson

“MediaGlow sites once again showed strong consumer reach and engagement in March by tapping into current events and creating valuable experiences for users and advertisers,” says MediaGlow President Bill Wilson. “By building and growing new brands over the past 2 years in combination with our strong established brands, we are providing entertaining, innovative and interactive content across various topics and passion points to tap into the accelerating fragmentation of the Web.”

MediaGlow recently announced that it would launch 30 new targeted sites this year. So far sites that have launched include music sites NoiseCreep, Spinner, TheBoot, TheBoomBox, and TourTracker.

AOL in general continues to see a good share of Internet users’ attention. They came in at number 4 in the top ten parent companies on the web in the US for March, and number 5 for top ten web brands.

Nielsen -  Parent Companies

Nielsen -  Web Brands

Many AOL properties are showing up in the top five in terms of unique visitors in their respective categories according to data from comScore. These include sites like AOL Music, AOL Television, MapQuest, AIM, Bebo, Fanhouse, etc.

The same even goes for some MediaGlow sites: BlackVoices, TheBoot, TheBoomBox, Asylum, StyleList, Lemondrop, Spinner, Horoscopes, Latino, Truveo, Urlesque, and AOL homepages.

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