Last fall, , which calls itself the largest global animation collaboration ever, posted an invitation on Facebook for artists around the world to collaborate on the making of an animated short film. This film is now getting a theatrical release this week with Columbia Pictures’ Planet 51 release. It’s called “Live Music.”
“When artists arrived at Mass Animation’s virtual studio on Facebook, they were given the essential tools and animation software necessary to participate, including individual storyboards and 3D models bundled for download along with guidelines on animation,” a representative for Facebook tells Murdok. “Through the social networking features of the application, animated shots could then be viewed, voted on and shared with friends.”
“‘Live Music’ reflects the input of 58,000+ participants from 101 countries and 51 animators who collaborated in the making of this unique film, which introduces Mass Animation to the world,” she adds.
Mass Animation has illustrated to a great extent what can truly be acheived with collaboration efforts on Facebook (or social media in general). It probably helps that Mass Animation puts so much focus on Facebook as a tool. They even use their Facebook page as their website. If you go to , it redirects to . That’s some dedication to a specific channel.
Now Mass Animation is involved in with Sony Online Entertainment and DC Comics. This week the DC Universe Online Animation Contest was announced. This is being called version 2.0 of the Mass Animation FB app and will give DC fans, gamers, and animators a chance to animate characters from the DC Universe online game that Sony is developing. This is another example of Mass Animation allowing fans to collaborate on a big product. The contest will launch on December 7.
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