The thing about Santa’s helpers is that North Pole legislation disallows Papa Noel from outsourcing. That means you’re on your own with a mile-long list. That could be the reasoning behind Amazon.com’s “virtual gift assistant” offered through a new site it calls Gift Central.
The website is designed to help visitors organize Amazon customers’ gift-giving this holiday season while avoiding the pain of Jingle Bell muzack blaring from above the escalators as soon as the Halloween decorations are taken down.
The main feature of Gift Central is the Gift Organizer that allows visitors to build their own Gift Recipient List by selecting relevant occasions and holidays. Based on each recipient, the Gift Organizer links directly to Wish Lists, offers gift recommendations, saves gift ideas, and tracks gifts already purchased.
“Amazon understands that our customers appreciate low prices, great selection and convenience–especially during the holiday season,” said Kathy Savitt, vice president, Amazon.com. “This year, we set out to create a set of gift-giving tools to help customers discover and buy the perfect gift for everyone on their list, for all occasions.”
As part of the launch, Amazon also announced a partnership with DailyCandy.com to feature “Today’s Gift,” daily shopping-themed articles with accompanying gift ideas written by the editors of DailyCandy exclusively for Amazon.
I was just thinking we need more articles on shopping.
“DailyCandy knows what’s great about shopping, and Amazon knows how to make shopping great. We’re hoping to provide Amazon’s holiday customers with the same fun and inspired ideas we give DailyCandy readers every day,” said Peter Sheinbaum, CEO, DailyCandy, Inc.
