A recent redesign by the AdWords team breaks up the display of information into nicely organized tabs of account statistics.
All of the information, past or present, in one’s AdWords account is still there. The AdWords team has updated the Ad Group page view, placing all the vital statistics into tabs. Their latest blog post describes the update.
A number of tabs contains the tables now, with familiar details appearing in them. Keywords shows keyword performance; in keyword-targeted campaigns, new keywords can be added or existing ones edited.
The Sites tab works with site-targeted campaigns. Ad performance on targeted sites, and the option to add new sites or change bids for existing ones can be found on this tab.
A Summary tab presents the performance totals for the Ad Group. Average CPC, Cost, Average Position, Conversion Rate, and Cost/Conversion are listed in columns.
With this update, the AdWords team added a new tab, called Ad Variations, to the Ad Group information. The tab shows performance statistics for all the ads that have been created, according to the post.
Ads may be edited, added, or deleted under the new tab. Google noted that Ad Variations had been added as a response to frequent requests from advertisers, so providing feedback is always a good idea.
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David Utter is a staff writer for murdok covering technology and business.
