A new report unveiled by the Google Analytics team for AdWords clients shows useful information about keywords for their sites.
For AdWords users who have linked their accounts to Analytics and turned on auto-linking in the AdWords account settings, Google has provided a new report. Called AdWords Keyword Positions, the report displays the details related to keyword search display positions.
Those search positions are correlated with visits and conversions for each keyword in a campaign, the Analytics team noted on their blog.
Users can drill down on any keyword to see its position in the search displays. The blog listed more information about this:
Positions T1 through T3 indicate that your ad was promoted to the top of the search results page. Positions 1 through 8 indicate placement or location in the right-hand column of ads with 1 being the top position. 9 through 16 indicate the same on the second page of ads and so on.
Advertisers can tweak their bid amounts to gain the best placement for their ads with the help of the report:
This report can be used in conjunction with the Position Preference feature in AdWords to optimize around ad position in the following way: the AdWords Keyword Positions report in Google Analytics shows conversion rates and CTR for a keyword’s results position — and then, with Position Preference in AdWords, you can select that position as a target.
Google Analytics has also worked through its backlog of waiting list requests for accounts on Analytics. New requests for the program should receive an email invitation response within a few days now.
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David Utter is a staff writer for Murdok covering technology and business.
