Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day.
Lots of good sessions and a few duds, but that’s the way it goes with most conferences. Luckily, the two sessions I covered went pretty well. There were quite a few folks covering the conference so I’ve assembled a list of all search marketing and related posts below:
Coverage by the ad:tech blog:
It’s Hard Out Here for a Traffic Pimp
Developing an Integrated Local Media Strategy
TV Is Changing And TV Companies Better Follow
AdSpace on MySpace – Advertising with Social Media
Intelligence and Idiocy Fill ad:tech Chicago’s Party Scene
Customer Analytics and Marketing Dashboards – The Gift that Keeps on Giving
Booth Babe Offers Relief From Long, Hard Day
Link Building – It’s All About Quality
Many Monday Night Parties Emerge at Chicago ad:tech
Bullets R Us: Best Practices in Design
Creative Blather Concludes Creative Is Non-Linear’
Sessions covered here at Online Marketing Blog:
ad:tech Announces New Programming Chair Drew Ianni
ad:tech Chicago 2006 – Day One Roundup
Posts by Frank Gruber for iMedia Connection:
WOM in the New Social Media Landscape
Creating the Positive User Experience
Advertising on Social Networks
Integrate Your Local Media Strategy
Posts from the team at DMNews:
Big-Brand Marketers Take Time, Care With New Initiatives
Keynoter Offers Model, Metrics for Cross-Channel Engagement
Ad:tech: Integrated Media Spurs Innovation
Panel: Consumers Trail Speeding TV Technology
Panelists Talk Soaring Mobile Platform
Ad:tech: Keynote Focuses on Design Through Creativity, Social Responsibility
How Many Keywords Does FedEx Have?
Ad:tech Chicago: Key Trends Impacting Advertising, Media and Technology
Drew Ianni Succeeds Susan Bratton as ad:tech Chair
Overall, a pretty good show! Thanks to ad:tech and Steve Hall for having me participate in the conference coverage. You can find out more about ad:tech and upcoming shows at the ad:tech web site.
Bookmark Murdok: 
Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.
