Content from Sony BMG and Warner Music Group will receive a dose of video advertising from Google and made available for publishers in the AdSense Network.
Very soon, Google will start testing AdSense placement on videos again, but only a small group of hand-picked sites will show these lucrative ad units on their pages.
Christian Oestlien from Google’s AdSense blogged about the upcoming test, and its participant base:
Over the next few weeks we’ll be testing AdSense video distribution and sponsorship with a small group of publishers. You may remember us doing a similar trial last year with MTV Networks, where we distributed ad-supported MTV video content to publishers who displayed the content on their sites.
This time, we’ll be working with a larger set of content providers, grouping together video content from providers such as Warner Music Group and Sony BMG Music Entertainment together with quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. Participating publishers range from small to large, and cut across many different types of content.
If your site did not make it into the test, you’re out of luck for now. The music-related content would only be well-suited for sites with certain topic areas of focus, and particular demographics. The expanded testing being done now could be a harbinger of greater availability in the short term for video ads throughout AdSense.
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David Utter is a staff writer for Murdok covering technology and business.
