Disney-ABC Television Group and AOL announced today the availability of full-length episodes of primetime shows on AOL Video.
The programming will be delivered on a co-branded version of ABC.com’s broadband player, full episodes of programs are available today at AOL Video and starting next week will carry ABC’s new fall lineup of programming.
The two companies will also partner to offer select short form programming from ABC through an embedded short-form player, which will be available on AOL later this year. The programming on the embedded player will include both original and derivative content from ABC.
“We’re excited to partner with AOL on this groundbreaking agreement which not only expands the reach of our quality programming, but ensures the finest online viewing experience available through our own broadband player,” said Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group.
“As we experiment with new ways to grow our digital business, we remain focused on finding smart, new methods to connect viewers to the content they want and brands they love on the platforms they choose. This deal not only provides additional viewing opportunities for our consumers, but also gives our affiliates and advertisers another way to reach our audience and associate with our powerful network brands.”
As part of the deal ABC will feature three interactive ads from one national sponsor, along with an additional local ad. ABC will continue to sell national advertising for the broadband player and local affiliates will still be responsible for local ad sales.
New episodes of ABC series offered free to consumers on AOL the day after their broadcast premieres include: “The Bachelor” (premieres online Tuesday, September 25); “Big Shots” (premieres online Friday, September 28); “Brothers & Sisters” (premieres online Monday, October 1); “Carpoolers” (premieres online Wednesday, October 3); “Cavemen” (premieres online Wednesday, October 3); “Dancing with the Stars” (premieres online Tuesday, September 25) among others.
Yesterday NBC announced a similar deal where it will offer free downloads of its programming on NBC Direct for viewers to watch on their PCs for up to one week after broadcast.
