5 Microsoft adCenter Performance Tips

Advertisers who use Microsoft adCenter were treated today to some tips on getting ads up faster and improving their performance. Obviously these are essential factors to the success of a campaign. They’re mostly common sense, but the mere fact that they have to be mentioned means they’re getting overlooked frequently.

“By adhering to our Editorial Guidelines, you can sail through our various editorial and quality checks and avoid delays in getting your ads live. To help you prevent editorial disapprovals, we have compiled a list of five helpful tips—best practices that can make your editorial reviews a snap,” says Microsoft’s Tina Kelleher.

1. Make sure the grammar and spelling are correct

2. Check Ad Copy Length

 – Ad Title – 25 characters
 – Ad Description – 70 characters
 – Display URL – 35 characters

Microsoft’s Kim Farmer suggests checking the length with excel:

3. Make sure your site is working properly and provides a good user experience

4. Correctly enter you display URL

5. Make sure your site has a privacy policy.

These rules are all generally good to follow anyway, but knowing that they can actually get your ads up quicker and and improve their performance, should be extra incentive for doing so. Kelleher of course goes into more detail about each tip.

With ad budgets around the web tightening, advertisers are going to really want to get the most bang out of their buck. If this path leads them to adCenter, these points are not ones that should be overlooked.