Sunday, December 22, 2024

Increase Search Traffic with Horizontal Content

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What is Horizontal Content?

Horizontal content refers to broad topics that appeal to a wide audience. Instead of drilling deep into a niche, this type of content skims across a broader spectrum, often touching various subjects or industries. For a better understanding of horizontal content, consider its counterpart: vertical content. Vertical content is deeply specialized, while horizontal is more general.

Why Should You Consider Horizontal Content?

Reach a Wider Audience

When you create horizontal content, you naturally cater to a larger, more diverse group. This increases the potential to draw more visitors.

Diversify Your Content Offerings

Offering a variety ensures your website remains interesting. Horizontal content can give readers a break from niche-specific articles.

A broader topic can attract links from various industries. The more diverse your backlinks, the better for SEO.

How to Craft Compelling Horizontal Content

Choose Broad Topics

Pick subjects that have universal appeal. Think about issues, challenges, or interests shared by most.

Stay Relevant

It’s crucial to stay updated on trending topics. Platforms like Google Trends can be helpful.

Engage with Visuals

Adding engaging infographics, videos, or images can make your content more attractive.

Keep Quality High

While it’s broad, ensure the content remains informative and valuable to the reader.

Integrating Horizontal Content with Your Strategy

Balance with Vertical Content

Don’t completely swap vertical for horizontal. Instead, maintain a healthy mix to satisfy all audience types.

Monitor Analytics

Using tools like Google Analytics, track how your horizontal content performs. Adjust based on results.

Encourage Sharing

Horizontal content has shareable potential. Promote sharing through social media buttons or calls to action.

Success Stories

Companies like BuzzFeed have mastered horizontal content by producing content on a myriad of topics, from quizzes to news pieces. Their broad range attracts vast numbers, establishing them as a top content provider.


While vertical content allows brands to establish authority in a niche, horizontal content broadens the audience reach. By striking the right balance, brands can enjoy increased search traffic, diversifying their content strategy effectively.

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