PayPal, the global payment giant, has released a groundbreaking app for Facebook users. Designed to facilitate seamless money transfers directly from the social media platform, the app makes sending money as simple as entering an email address.
Money Transfers in the Age of Social Media
The intuitive new app brings a level of convenience never before seen in online transactions. As Heinz Waelchli, PayPal Director of Product Marketing, explains, you simply visit the app page, fill in the form, and continue to PayPal for login and payment selection. Recipients receive immediate email notification, and can quickly claim funds or sign up for a new account.
A Proactive Strategy from PayPal
As the potential of Facebook e-commerce becomes increasingly evident, PayPal’s strategic move is a likely safeguard to maintain relevance. Last month, the company unveiled its innovative PayPal X, a global payments platform equipped with APIs and a developer portal.
Giving Back with “Regift the Fruitcake” Campaign
In other PayPal-Facebook news, PayPal is amidst its “Regift the Fruitcake” campaign for the second year. The unique initiative invites users to create virtual fruitcakes for Facebook friends as a means of raising money for 25 selected charities. Read more about this exciting endeavor here.
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