Media

An advertising program that gives marketers access to little or no popular content isn't worth much.  Fortunately for Google, Google TV Ads is moving further and further in the opposite direction, and today, an announcement concerning yet another well-known network was made.

TVGuide.com has tapped ad firm PubMatic in an effort to boost its advertising revenue. "PubMatic has significantly decreased the operational burden of managing multiple ad networks and simultaneously helped us eliminate inefficiencies in our remnant advertising pricing," said Ian Wallin, Vice President, Online Ad Sales, TVGuide.com. "We've enjoyed working with them."

Explore the benefits and implications of real-time search & analytics for videos shared on Twitter. Stay updated and informed in a fast-paced world.

YouTube's Promoted Videos program extends its reach to six more countries, paving the way for advertisers to connect with international audiences and boost revenue.

MSN Local Edition strengthens its local news coverage by partnering with NBC Local Media and Hearst Television, providing 3,000 weekly video clips from 36 markets.

An insightful overview of the evolution of online PR, featuring industry experts discussing the future of PR, importance of relationships, social media, SEO, online video, and technology.

Explore Rupert Murdoch's controversial stance on news aggregation, fair use, and his clash with Google over content monetization.

Pizza Hut's transition from a Twintern role to the introduction of a full-time Tweetologist shows the evolution of jobs in the digital age.