Sunday, December 22, 2024

Marketing

FTC Guidelines for Sponsored Blogging: Controversy Intensifies

FTC's guidelines for sponsored blogging face challenges from IAB over constitutional concerns. The debate intensifies over definitions, implications, and methods of disclosure.

The Synergy Between Search and Social Media

The synergy between search and social media is crucial for online visibility. Learn how social media impacts SEO and how to leverage it.

How Facebook Traffic Boosts Brand Loyalty

Discover how businesses can utilize Facebook traffic to strengthen brand loyalty through engaging content, ad campaigns, and more.

Google Emphasizes Web Speed: What It Means for Rankings

Google hints at web speed's potential role in search rankings. While not confirmed, optimizing for speed can improve site rankings.

Pepsi Shifts Focus From Super Bowl to Social Media

Pepsi pivots from Super Bowl commercials to invest in social media marketing, marking a shift in advertising dynamics and underscoring the power of online platforms.

Google Integrates Breadcrumbs in Search Results Globally

Google introduces breadcrumbs in search results to replace certain URLs, enhancing user experience by displaying clearer site structure.

Duplicate Content on Google, Bing & Yahoo

The impact of duplicate content on major search engines like Google, Bing, and Yahoo and discover strategies to avoid related pitfalls.

Google Chrome’s UK Advertising Campaign Shows Promising Results

Eight days ago, we wrote about a Google Chrome advertising campaign that's taking place in the UK.  This morning, Hitwise followed up on the subject by publishing some statistics, and the stats indicate that that the campaign's achieved a certain level of success.