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As webmaster of a UK shopping directory I get to review many online shopping sites. I take about 60 seconds to decide whether the site should be added to the directory. And what I look for, in those crucial first seconds, is what YOUR site-visitors look for too. They're deciding whether they trust you, whether they want to buy from you; or whether to somewhere else!

1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.

1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.

I receive hundreds of emails a day, lots of spam and lots of genuine advertisements. The genuine ones come from people that I do business with, from subscribers to my ezine, from ezines that I subscribe to, from affiliate programs that I am associated with and from potential prospects and advertisers. So I set aside some time each day, either early in the morning or late in the evening to do some surfing. This allows me to keep up on what is going on in the Internet business world.

After being involved in Internet Marketing and Network Marketing for over 5 years, I've come to realize a few things.

1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human.

To properly evaluate this you must first establish why you want to succeed on the Internet. If your why is not strong enough you will not succeed.

1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.