Revamp Your Company’s eNewsletter to Boost Its Viral Potential
In today’s digital age, eNewsletters stand as a pivotal tool in PR and marketing strategy. Just as a business cannot cater to everyone’s needs, it’s crucial for a company’s eNewsletter to follow a similar principle. These publications should offer invaluable information, urging readers to share it within their professional networks. Recently, I transformed my eNewsletter using a few strategic steps. Here’s how you can rejuvenate yours:
1. Create a Buzz with a Relaunch
Relaunching your eNewsletter can spark interest and anticipation among your readership.
2. Adopt a Memorable Name
A catchy title is bound to make an impression. Brainstorm and select a name that resonates with your brand’s ethos.
3. Tailor Your Content
Align your content to mirror the products and services your company offers.
4. Focus on Problem-Solving
Compose succinct articles that demonstrate the benefits and functionality of your offerings, addressing common issues your audience faces.
5. Enhance with Supplementary Resources
Provide valuable resources and advice that complement your products, thus amplifying their value proposition.
6. Cut Down on Advertisements
Avoid overwhelming readers with ads. If they’re scrolling past multiple ads, it detracts from the main content, reducing the eNewsletter’s effectiveness.
7. Update with “What’s New”
Frequently update your subscribers on new product launches, services, and company events. Regular news keeps your audience engaged and invested.
8. Introduce Monthly Promotions
Entice your readers with exclusive offers and time-sensitive discounts, prompting them to act promptly.
Business Worksheet Tips
To guide you in refining your eNewsletter for optimal viral potential, consider the following worksheet:
- Relaunch Date: Pin down a date for the eNewsletter’s relaunch.
- eNewsletter Name: Brainstorm a new, compelling name.
- Problem-Solving: Identify key problems your business addresses for clients.
- Headlines: Draft captivating headlines for upcoming issues, such as: “Need a PR Makeover for Newsworthiness?”
- Resource Lists: Compile unique resources beneficial for your target audience. For instance, PR Savvy Female Entrepreneur by Women’s News Bureau offers monthly lists of newsworthy events for businesswomen.
- Special Offers: Think of enticing discounts or trial offers for your products and services. Consider spotlighting a client or staff member each month to further enrich your content.
Related Articles
