Update: AOL, now stylized as “Aol.”, has made a prominent comeback on the digital front, launching at Aol.com.
A New Brand Identity: More Than Just a Logo
Originally known as AOL, the company underwent a significant transformation last week. A symbol of its new direction, AOL revealed its fresh logo to indicate the new identity it has forged after its separation from Time Warner. As reported by the Wall Street Journal, AOL’s new journey involves more than a mere aesthetic update.
A Paradigm Shift: From ISP to Content Provider
In an innovative leap, AOL has embarked on a strategy to become a leading content provider. This involves employing advanced algorithms to pinpoint the type of content the audience craves. This move might remind readers of the rise of horizontal content sites – an expansion strategy that aims to cater to a wide range of topics rather than mastering a single vertical.
The Wall Street Journal notes that AOL’s technology aids the process of creating, editing, and publishing stories. It allows each piece to be dynamically refreshed with synopses, keywords, and location details.
The Digital-Newsroom System: A New Era of Journalism
Slated for launch this December, AOL will activate its revolutionary digital-newsroom system. This system leverages an array of algorithms to predict and generate popular content for consumers and marketers. It’s programmed to track trends, breaking news, and optimal times for publishing content relevant to seasonal events.
In partnership with this system, AOL’s editorial team, comprised of approximately 500 staff, will assign articles to a network of freelance writers through Seed.com. As of now, this platform hosts about 3,000 freelancers, with plans to significantly increase this pool.
Embracing Technology for Quality Control
AOL’s technology will be instrumental in maintaining the quality of content. The system will filter out plagiarism, profanity, and check grammar and punctuation. It will also play a key role in determining a writer’s pay, based on how advertisers value their work.
AOL: A Provider of Choice
This evolution presents an exciting future for AOL. It emphasizes that AOL is more than an Internet Service Provider – it’s a content-driven digital platform, prepared to meet the demands of a dynamic audience.
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