YouTube received 9.8 billion video views in the U.S. for the month of January, down slightly from December’s record-breaking totals of 10.1 billion, comScore reported today.
YouTube Had 9.8 billion Video Views In January
Google Sites again ranked as the top U.S. video property in January with close to 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points over the previous month.
YouTube accounted for more than 96 percent of videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo Sites with 315 million (3.2 percent) and Microsoft sites with 199 million (2 percent).
More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January. Google Sites pulled in the most viewers (80 Million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo Sites (36.3 million) and AOL (21.9 million).
comScore also reported that 75 percent of the total U.S. Internet audience viewed online video. Seventy-eight million viewers watched 3.25 billion videos on YouTube (41.4 videos per viewer). Forty-nine million viewers watched 534 billion videos on MySpace (10.8 videos per viewer).
The average time spent watching online videos was 2.9 minutes and the average online video viewer watched 70 videos.
