Nineteen countries in Europe, Asia, and the Americas will be in Yahoo’s sights for mobile advertising, with the debut of a new platform for mobile marketing clients. Interactive ads for big brand names will be in the top space at the Yahoo Mobile web home page.
Mobile Ads Increase Global Use
Yahoo will try to extend what has been a good run with display advertising to the pockets of people across the globe. Yahoo said the interactive ads from brands like Pepsi, Infiniti, and Singapore Airlines among others will let people either call the advertiser directly, or find out more information.
One content choice that could make the transition from web to mobile would be Nissan’s “Live Sets” series. A Nissan spokesperson said in a statement that Yahoo Mobile would be the “perfect medium” to reach consumers. Yahoo has had display and search advertising available on its Mobile platform for the past few months.
Considering the big names they have pulled in for interactive mobile ads, those spots must be particularly lucrative ones. Coupled with the post-Super Bowl grand opening of Panama, Yahoo has been working toward a stronger future in terms of profitability and shareholder value.
The latter has caused plenty of grumbling on Wall Street, with shares just starting to approach last year’s prices. If they are capable of selling more brands on mobile ads, and able to recapture some of their lost magic in display ad sales on the Web, Yahoo should start to reinvigorate itself on the balance sheet.
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