When it comes to digital writing, it’s a different game. The rules of traditional pen and paper don’t always apply. As discussed by the celebrated author of the ebook “SPIRITUAL MUFFINS”, web-based content requires a unique touch. Let’s delve into the top ten tips for captivating the ever-scrolling reader.
1. Title and Image: Your First Impression
First impressions matter. A compelling title can arrest the attention of a scrolling user. Pair it with an engaging profile picture to make a lasting bond.
2. Synopsis: The Quick Preview
For ezine pieces, kick off with a concise synopsis. Ebooks? Make it slightly extended but ensure it’s a 3-second read max. Engage them here, or they might just scroll away.
3. Layout: Size and Variety Matter
Consider font size and layout. While some email platforms might not support varied fonts, playing with sizes can still capture attention. A unique style and layout can elevate content, so don’t be afraid to experiment.
4. Personal Style: Embrace Authenticity
The digital world craves either technical depth or genuine personality. Share your experiences. When you write from authority and personal experience, readers trust and connect with your words.
5. Spelling: Get it Right
A simple spelling error can mar your credibility. Always spell check. And consider adding a translator for global audiences, making your content accessible to all.
6. Subtitles: Breaking it Down
After drafting, revisit your work. Add catchy subtitles to paragraphs and limit them to five lines. Rewriting is the editor’s mantra. Strive for clarity and conciseness in every line.
7. Humour and Story: Personal Touches
Everyone loves a good story. Sharing a personal anecdote or humorous account can make your content more relatable and engaging. It’s all about creating a bond with the reader.
8. Catch Words: Sizzle and Pop
Integrate words like NEW, TRUE, YOU, or GUARANTEED to add a spark to your content. The right verb or descriptor keeps the narrative in the present, making it vibrant and relatable.
9. Summary: Wrapping it Up
End your content with a succinct summary. If you’re struggling, the subtitles from your paragraphs can provide a ready-made summary.
10. Links: Your Digital Signature
Finally, include a resource box highlighting your expertise and provide a link to your webpage or profile. Ensure it’s accurate and functions correctly, adding credibility and accessibility to your content.
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