Writing articles is one of the best and most effective ways of promoting your business because it does three things:
*Brands you as an expert. *Makes your marketing efforts viral. *Gives you content to attract potential buyers.
There are several things you can do to make sure that your articles get read.
1. Write an article potential buyers will find interesting. Even if you know your topic very well, it pays to do research. Find out what changes are occuring in your field and include that material in your articles. No one wants to read something that is outdated or inaccurate. Readers will find your material far more interesting if you tell them something they don’t already know, and you present it from your own unique perspective.
2. Submit your article to the right places. Article directories are a great place to submit articles because they are high traffic sites. Many offer a wide variety of categories so you can submit just about any kind of article. It will also increase your ranking in the search engines because you are linked to high traffic sites.
There are also other options for submitting your articles. You can use lists that accept articles, as well as submit to sites that accept articles on your topic.
The way to find sites that accept articles on your topic is to do a search in the search engines. Search on your topic plus the key words “article submission”. Then when you find sites in your topic, read the guidelines carefully. You want your article to have a higher chance of getting accepted. The way to do this is to follow the guidelines.
Here are several places you can submit your articles:
http://groups.yahoo.com/group/article_announce
http://groups.yahoo.com/group/Free-Content
3. Write regularly. Most sites, and especially lists, will only accept article submissions on a weekly basis, so to write more often than that, is a waste of time. However, when you submit your articles on a regular basis, it establishes a relationship with the reader. The reader will begin to trust you, giving you credibility.
Credibility is one of the hardest things to establish online. By writing articles that readers will read, you are building a relationship with readers. Building a relationship with the reader will get them to trust you. Once they trust you, they will buy from you.
Write articles on a regular basis and you can establish a reputation for credibility online. Write about things that people want to read about, and you will be well on your way.
Jinger Jarrett is a certified Web CEO search engine optimization professional living in Alpharetta, GA. She will show you how to market your business online for free. You’ll find dozens of free ebooks, software, ezines, and tools at her site: http://www.jingerjarrett.com.
