I think you’ll agree that to make more money from your business you have to get your offer in front of more prospects. And there simply isn’t an easier, more cost effective way to do this then with classified ads.
But not just any classified will do. To assure you’re getting the most for your marketing budget you need industrial strength, hold no punches, pull in prospects like a super-powerful magnet classified ads.
To create your own magnetized classified ads, you must understand the three components in an ad and how they work together:
First you have your headline. This is designed to stop your prospects from “scanning” the other ads.
Second you have the body. This is designed to give the prospect more information so they act on the ad.
And third, you supply readers of your ad with contact information and give them a reason to act now.
Understanding that, here’s 4 steps to writing strong classifieds that pull an even stronger response:
1) WRITE A GRAB THEM BY THE THROAT HEADLINE!
What promise can the responder to your ad expect?
“Get Rich Online Overnight With Information Products”! “Double Your Online Profits In An Hour”! “Never Work Again After Seeing My New Manual”!
Each one of those headlines makes a strong promise, and every effective classified headline needs to do it. Let the reader know exactly what you’re talking about. Be specific, but keep the headline short and to the point.
2) TARGET YOUR AUDIENCE!
I’d be wasting my time placing my “Get Rich Online With Information Products” ad in an ezine for crafters. Make sure you know your audience. And write a headline that calls out to them.
Let’s assume I’m writing a classified ad for writers. By tweaking my ad to call out to them I might write something like: “WRITERS! Sell Every Word You Write!” Writers want to get paid for writing, and that headline would definitely grab their attention.
3) PUT THE WORD FREE IN YOUR AD!
A word like free can dramatically increase your clicks. Offer them something of high-perceived value at no cost to them for clicking your link.
What can you offer? Information! FREE reports and mini courses are hot, and they draw people to your site like crazy!
4) USE A CALL TO ACTION!
You have to tell the reader of your ad what to do next. Use phrases like:
Go now..
Click the link
Order Now!
Placing a call to action near your link is a must for high profit classifieds and sales letters!
These four suggestions can skyrocket your sales. I know, because I use them for every ad I write and I’ve always achieved great results. Apply them to every classified you write, and watch your response rate explode!
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