When you build a website you want people to come to your site, of course. But not only do you want them to visit, you want them to come back, and often!
Most people will not come back unless they have a good reason to do so. This is what you must keep in mind when designing and building your website. When you visit a site, take note of what that site has that would make you come back for another visit. Incorporate some of these ideas into your website and also add in your own unique style.
On your homepage introduce yourself and talk to your visitors. Explain what your site is about and what it can do for them. Put a little personality into your site. That is what will make it unique.
Some things you can incorporate into your website to keep people coming back are:
• Quality Content
A must if you want people to come back to your site. Rather than just showing your products, offer useful, practical information for using the products. If you have a site where you sell cleaning products, provide tips and ideas on how and where to use your products and tips on other aspects of cleaning and maintaining your home.
• Freebies
There are many places you can get freebies such as ebooks, downloads, e-cards, webmaster resources, and more. Choose freebies that relate to your site content. For example, if you have a business resource site you want to provide freebies that will help people with their business.
Sites for freebies:
http://www.freewarefiles.com/
http://www.all-4-free.com/
http://www.free-ebooks.net/
http://www.kresch.com/resources/ • Contests
You can have weekly or monthly contests for your visitors to win a free sample product. Have a trivia contest, or a weekly drawing. Be creative and make your contest interesting and fun!
• Updates
You definitely do not want your site to become old and stale. You must continuously update and add new information, products, services, etc. to your site. People will get tired of reading the same old information over and over again. Put a “What’s New” section on your homepage to inform your visitors of new additions. This way your visitors will know exactly where to find the new content.
• Message Board
Build a community on your website for people to learn, share, network, and voice opinions, concerns or whatever is on their mind. This is a great way to keep people coming back for more visits.
Sites for free message boards:
http://www.ezboard.com/
http://www.coolboard.swsites.net/
http://www.boardhost.com/
The main goals of your website should be to increase visitor participation and benefits. Visitors are looking for things to benefit them and for interaction. Provide an interesting, beneficial and useful website and they will come back!
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