If you are new to the world of Internet marketing or just curious about the income possibilities I will do my best to shed some light on this murky subject.
Most people are attracted to marketing on-line products for many of the same reasons. First, selling a product or service via the Internet is very cost effective. Second, selling digitally delivered goods via the Internet such as information products or software, can require very little time and resources compared to any other type of business. Third, the startup costs are very low, less then a few hundred dollars in most cases.
First, lets look at just what information products are. An information product can be an ebook, a newsletter, an ezine, a report, an article, an audio or video file, or anything contains information content that can be delivered via digital download or shipped. I want to point out that the sale of on-line content is the fastest growing product on the Internet. People are willing to pay for Quality information. More and more companies are charging for access to view information, such as The Wall Street Journal, The New York Times, and many others.
The key word in the above paragraph is Quality. This is where the waters of selling information products get murky. Unfortunately because of the benefits this type business offers as we covered earlier, this market has attracted many people hoping to get rich quick by putting up a web site selling information or software that they themselves have never read or used.
The shame of this is that the market is flooded with empty promises of how to earn a living on the Internet. People who are sincerely looking for a better way to earn money windup chasing their tails getting information that is either incomplete or just plain wrong. Many of you reading this are shaking your head in agreement right now. Does this sound familiar. You buy an ebook that promises to, “Reveal The Secrets of The Internet”, in hopes that this time you will gain the knowledge that you need to help you make your e-business profitable. Only to get the same old rehashed techniques that somebody made money with in 1998.
Terry Dean who is one of the top moneymakers on the Internet said an Internet year is about two months. That is because things change so quickly on the information highway. The reason most people never realize the money making potential of selling digitally delivered goods is they get burned out from all the misinformation.
People are mislead to believe that if you write your own ebook or buy the resale rights to an ebook or a bunch of ebooks and put them up on your web site you can just sit back and collect the checks every two weeks from ClickBank. If that were true I would never need to write this article, nor would you be reading it.
The fact is that the Internet has made it possible for any small businessperson to earn large sums of money just working out of their home. You can put your product or service in front of 180 billion people for very little or even no investment on your part. Never before in history has this been possible. This potential also attracts a lot of snake oil salesman.
To be successful you must be able to navigate through the fog of misinformation. This will be your biggest challenge. If there is a secret formula for success it may be: (Desire + Determination) x Knowledge = Success. You will need each segment of the formula to achieve the desired result.
There is gold on the information highway for the small businessperson. But before you can lay your claim there is heap of digging to be done partner. Be prepared for many hours of reading, testing, and evaluating . A quality source of information will be the dynamite you can use to clear the mountains of misinformation that stand in your way. Good luck and happy trails.
je Dunn 2003
je Dunn publishes the “Internet Business Monthly”, visit them on-line for Powerful and Initiative sales and marketing Tips, Techniques, and Resources for your Home Business.
Info is available at http://www.internetbusinessmonthly.com
